From the old time, you will have to walk in the nearest store, make your product ordering, and queue for payment, and leave with your goods and back to your home or office. That is suitable for those that have hour to spend and street to walk.
When business and customer goes online, they try to figure out ways to order products online. This is when business start offering ecommerce website online and let customer order goods and pays for goods online and later deliver it physically to them. Well, that is suitable for nationwide product sales and ordering.
Lets narrow down the scope, and we talk about pizza delivery from your nearest pizza restaurant or coffee shop. Well, this is when business can go online, create twitter account for their business, and let customer closes to them to join the discussion, give feedback and make ordering online via twitter.
Think about it, go to twitter and message your nearest coffee shop to send you a black coffee and a sugar donuts. 10 minutes later, the delivery arrive at your doorstep and there it is your coffee and donuts. Well, this is one of the many ways to use social network especially twitter to communicate with customers and get sales right the way.
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